New funding for Leeds business sector announced

Leeds businesses stand to gain a big global boost, following the announcement of £2.4 million of new funding for promoting the city worldwide.

Yorkshire Forward is to give the extra money to help firmly establish the business hub as a major centre for financial services and other professions, the Yorkshire Evening Post reports.

Promotions firm Marketing Leeds also stands to gain support from Leeds City Council to organise a series of high-profile events aimed at international clients for the city’s businesses.

This involves working in close collaboration with groups promoting tourism in the area and promoting the leedsliveitloveit.com website.

A recent Leeds in Milan promo event scored high-profile coverage in the Italian press and further events are planned in places such as the US and Hong Kong.

Deborah Green, chief executive of Marketing Leeds, was quoted by the newspaper as saying: ’We are not complacent. We are continuously improving, making sustainable and adding value to what we are doing, particularly in the wider city region.

’It’s vital we continue to work with other agencies and work together as one team to make Leeds the best it can possibly be.’ADNFCR-2318-ID-19247464-ADNFCR