London wine retailer 'doing well'

A north London-based wine retailer has successfully brought in investment worth £1 million in order to fund its planned expansion across the capital.

The Sampler, which operates out of the Borough of Islington, plans to open new branches in the lucrative South Kensington and Notting Hill markets later this year.

This expansion will be made possible by private sector investment from parties within the retail and finance sectors, as well as from within the wine markets themselves, Growth Business has reported.

According to Darrel Connell, manager at Grant Thornton, which handled the fundraising, the substantial injection of private wealth in the face of tough economic conditions was due to a ’combination of true innovation and extremely strong financial performance’.

The Sampler’s success has been attributed partly to its unique selling point of offering customers the opportunity to sample wines through special sampling machines prior to deciding whether or not to make a purchase.

Earlier this month, it was announced that City Car Club, which offers cars for hire by the hour in London and several other UK cities, raised £4 million in private wealth investment in order to fund its expansion plans.
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