In the UK, it has been professional football players who have brought image rights to the public’s attention due to headline-grabbing contracts. However, exploitation of image rights can be equally beneficial to individuals with other high profile careers, for example other sportsmen, actors, musicians, celebrities, etc.
One of the best routes to making efficient use of image rights is to create an image rights company. It should be noted that these companies are most effective for foreign nationals based in the UK.
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